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	<title>Comments on: Collaborative Physician-Hospital Strategies</title>
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	<description>Improving Physician-Hospital Relations</description>
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		<title>By: Ken Cohn</title>
		<link>http://healthcarecollaboration.com/collaborative-physician-hospital-strategies/#comment-207</link>
		<dc:creator>Ken Cohn</dc:creator>
		<pubDate>Mon, 09 Mar 2009 20:55:10 +0000</pubDate>
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		<description>Thanks Greg,

I appreciate your heartfelt thoughts that we will learn from our mistakes of a previous century.
Perhaps this is why we talk of the &quot;practice of medicine.&quot;</description>
		<content:encoded><![CDATA[<p>Thanks Greg,</p>
<p>I appreciate your heartfelt thoughts that we will learn from our mistakes of a previous century.<br />
Perhaps this is why we talk of the &#8220;practice of medicine.&#8221;</p>
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		<title>By: Gregg Masters</title>
		<link>http://healthcarecollaboration.com/collaborative-physician-hospital-strategies/#comment-206</link>
		<dc:creator>Gregg Masters</dc:creator>
		<pubDate>Mon, 09 Mar 2009 18:25:35 +0000</pubDate>
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		<description>Maybe we should re-frame this mantra as &quot;P/H/O 2.0&quot;: Can we get it right this time?

In theory there is no better call than to find and build mechanisms wherein the alignment of interests and incentives can be effectively deployed - both in terms of mission and JV business plan.

Like you, I was there from the beginning and through the unsightly industry demise (i.e., the unwinding of risk based JVs) in the 90s.

We tried hard, and had like minded senior hospital leadership and &quot;visionary&quot; MDs in the change agent seats. Yet, we failed.

Maybe this time will be different? The strategic imperative is perhaps even weightier now than during the &quot;risk gold rush&quot;. We&#039;ll see. I am skeptical; though hopeful that the industry can no longer hide behind firewalls and moats of separation; and that our &quot;cathedrals of medicine&quot; now must find ways to become both transparent and accountable organizations; lest the drift into a &quot;sea of irrelevance&quot;.

Towards this end, I see much promise from social media as &quot;battering rams&quot; of here-to-for unresponsive, silo driven  bureaucracies. Come join the conversation:

http://www.twitter.com/2healthguru</description>
		<content:encoded><![CDATA[<p>Maybe we should re-frame this mantra as &#8220;P/H/O 2.0&#8243;: Can we get it right this time?</p>
<p>In theory there is no better call than to find and build mechanisms wherein the alignment of interests and incentives can be effectively deployed &#8211; both in terms of mission and JV business plan.</p>
<p>Like you, I was there from the beginning and through the unsightly industry demise (i.e., the unwinding of risk based JVs) in the 90s.</p>
<p>We tried hard, and had like minded senior hospital leadership and &#8220;visionary&#8221; MDs in the change agent seats. Yet, we failed.</p>
<p>Maybe this time will be different? The strategic imperative is perhaps even weightier now than during the &#8220;risk gold rush&#8221;. We&#8217;ll see. I am skeptical; though hopeful that the industry can no longer hide behind firewalls and moats of separation; and that our &#8220;cathedrals of medicine&#8221; now must find ways to become both transparent and accountable organizations; lest the drift into a &#8220;sea of irrelevance&#8221;.</p>
<p>Towards this end, I see much promise from social media as &#8220;battering rams&#8221; of here-to-for unresponsive, silo driven  bureaucracies. Come join the conversation:</p>
<p><a href="http://www.twitter.com/2healthguru" rel="nofollow">http://www.twitter.com/2healthguru</a></p>
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